Friday, 12 September 2014

Proposed solution - Ambient Media-

       Regarding the info in the previous post, something had to be done to open the eyes of parents in keep in their child in safe security. Hence, I have proposed some ways to remind parents -mothers especially- to always keep their child at sight and to also remind them of the missing child case can happen to anyone.

My first idea is to recreate a missing child poster on the mirror for kids in the toilet, which on the section where the missing child is attached, that will be the mirror. Hence, when a child is washing their hands, the mirror will be replaced with the child's reflection and it will look as if the child is the missing kid. It is something that to remind parents that they wouldn't want their child's turn in that poster.

Example of a missing child poster
http://s198.photobucket.com/


A simple sketch to get the idea imaginable - The whole piece is the mirror itself and the poster can be like a sticker (printed media)

Second idea is to give out the message using the door of the family toilet. There will have a scary looking man giving out something. From the parents point of view, the man will be holding onto a knife, like threatening them. Otherwise, from the children point of view, it will seems like the guy is giving out lollipop / candy. A slight message for the parent to teach their child not to trust strangers.

Inspiration from:

A lenticular printing ad created by ANAR foundation that gives different messages to different audience. In a certain angle, people will see the normal side of the child. However in a lower angle, the people -mostly kids- will see the bruised boy.
http://www.adweek.com/


The rough side view and the different images depending on the angle looking it from.

*Both ideas are accepted*

Reference:

- Child-Abuse Ad Uses Lenticular Printing to Send Kids a Secret Message That Adults Can't See | Adweek. 2014. Child-Abuse Ad Uses Lenticular Printing to Send Kids a Secret Message That Adults Can't See | Adweek. [ONLINE] Available at: http://www.adweek.com/adfreak/child-abuse-ad-uses-lenticular-printing-send-kids-secret-message-adults-cant-see-149197. [Accessed 12 September 2014].

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